Google Adsense Revenue Going Down?

by Andy Hough on January 25, 2009

Since we have decided to do roundups for the Frugal Blog Network on a monthly basis now I am going to post on blogging related topics on Sundays now. I know many of my readers are bloggers and I hope these posts will be of at least some interest to the non-bloggers.

I have noticed the amount I receive per click from Adsense is way down this month. The amount I receive per click is a little less than half what I have been receiving. Maybe this is due to the economic downturn and advertisers are just bidding less on clicks. The big drop has been on one of my other blogs Bank Bonuses. Considering banks and financial institutions are struggling it would make sense that they are paying less for advertising. That site also went from PR2 to PR0 and I’m wondering if that had any effect.

I’m considering cutting down the number of ads I have on the site on the theory that only higher paying ads will be left and more people will click on higher paying ads. The other thing I’m considering is blocking the sites that I think are paying less per click through the competitive ad filter. Has anyone tried doing these things and what were your results? Is anyone else receiving much less per click than before?

I’d really like to know. Thanks.

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{ 25 comments }

...liz January 26, 2009 at 8:35 am

Have noticed the same thing on my blogs. Was curious is how I found this article. Hopefully this will be a temporary thing!?!

lulugal11 January 26, 2009 at 10:41 am

I have actually seen my daily revenue go up (knock on wood) this month. I did not check the cost per click but after not getting enough in November to get a payout I made the payout for January before the month ended.

I guess more people are looking for ways to save money so I am getting more clicks to my site now.

SonyaAnn January 26, 2009 at 1:51 pm

I wish I had just one click. Haven’t made one cent yet but I love blogging either way!

shoyu January 26, 2009 at 11:00 pm

Try free pancakes at IHOP on Feb. 24 to make yourself feel better about Google.

Andy Hough January 27, 2009 at 4:54 pm

lulugal11-My clicks have been up because my traffic has been up by revenue will still be down.

SonyaAnn- It took me a long time before I started making money with Adsense.

shoyu- Thanks for the tip. I love free food.

Studenomics January 28, 2009 at 12:54 am

I wish I could help you but being a newbie I don’t exactly make a fortune off adsense. Do you think there are maybe other factors that attributed to the decrease in the pr?

Teddi January 31, 2009 at 1:26 pm

I came to this site from a link to another post and then I saw this post. I too have noticed my revenue done on Adsense… it is discouraging. I did join tagfoot and found that channel has had great success so far with higher than average earnings.

I also use a number of additional affiliate programs to help offset or compliment adsense that are working ok.

I am addicted to Squidoo which also uses adsense but I do not know exactly how much revenue comes directly from adsense since it is spread around to all lensmasters from Squidoo. Either way I have benefited from being a lensmaster with Squidoo (Teddi14).

I hope the low numbers with adsense is temporary and revenue goes back up. I guess the bad economy is affecting adsense too!!

Teddi

Web Talk February 1, 2009 at 12:35 pm

Looking for the same topic on Google and i stumbled in your post. My site is experiencing the same issue. Actually, this month is seeing an increase in the number of clicks, but odd to say, my revenues have decreased! I dont know what the matter is. As far as PR is concerned i still want to point out that it has NOTHING to do with either SERP or Adsense revenues. Yes, less ads is more revenue in Adsense. Anyway in this blog i see that you have just a couple of ads, so it is ok. one thing i have noticed is that you MUST place at least an ads on the left. Dont forget that human eye start reading from the left. Color is ok, well blended if you know what i am talking about. Also, remove the “hard to see” ads on top of the title and place an ads AFTER the title. have a look at my site to understand. Gotta go scouring the web for the right solution. good luck!

Andy Hough February 1, 2009 at 3:26 pm

Teddi- I hope this is temporary too.

Web Talk- Thanks for the info and advice.

Nathan Griffin March 7, 2009 at 10:35 pm

My $/click has been down, especially this month. However, I have rebuilt my site and possibly that is affecting the earnings as well.

ppv man March 11, 2009 at 11:08 am

You are spot on, the pay per clickers are down 60% my clicks only pay abot 10 cents per, now thay only pay 2 to 4 cents, with 6000 clicks a month that hurts, Im looking for better ways to monitize my sites now, it was just a matter of time before this economy trickeled down to webmasters.

Misha March 16, 2009 at 2:14 am

About three years I use Google adsense and every year google has low revenue in about two months… my example: I earn 10$ per day when everything is normal but now not even 5$. I think that, when they are doing maintenance something goes wrong… don’t know what exactly is but I hope that will be like in the past… I am sorry to say, but I have to, adsense is not stable in some period of the year and that’s now… hope this end in april… greets!

MoneyOnline April 3, 2009 at 9:13 pm

Yes, I have noticed adsense going down along with Ebay commissions. I think it has all gone down along with the whole market. For those that aren’t experimenting with adsense placement I can say that is makes a huge difference where and how you place the ad.

Best beach California April 30, 2009 at 11:43 am

Me too. I used to earn 22$/day and now I am down to 5$/day. I have put more ad units also. I guess that is what is making the revenues decreasing + economic turn down. It is a bugger.

depeche mode June 24, 2009 at 3:43 pm

I noticed that adwords/adsense is actually paying out way less to publishers than what they used to. Advertisors still pay the same, but you get less. How do I know? I spent money on adwords campaigns on my own site. I got 10 cent whilst paying 1 dollar… figure that!

lando san July 10, 2009 at 9:48 pm

The same thing here.
I used to make $20 a day, and it has been going down for months…. every month is the lower and lower… Now I am lucky if I get to earn $5 a day… this month the average is $3.4 a day.
In my personal opinion, there are two aspects created this trend, the economic turn down, and it is not just that advertisers are paying less (lets remember that there is always a minimum bid for most keywords), I think Google is paying less for click; and the second is that I really think that people know what those ad are just that ADS, and it may be creating some sort of rejection… I used to click on those ads my self in the past… but not anymore, because I know that those may not be relevant… you know.
I may be taking Google Adsense off my site… for if this continues like this, I am not gonna make a cent

Claude Gelinas August 20, 2009 at 10:16 am

Thanks for your article about “the state of AdSense profitability”, or so to speak.

In my opinion, AdSense isn’t faring as well, revenuewise, since their acquisition of the CPM clearinghouse DoubleClick.

Since at least February of 2009, publishers from the world over have seen a dramatic decrease in their eCPM and it’s most likely because the low paying CPM-based inventory that was carried over from DoubleClick.

There might be other explanations, too…

Michele September 9, 2009 at 12:07 pm

Yes, I agree… since last year I found a noticable decrease of adsense earnings… I really think that the % that Google share with the publishers was decreasing, even if the economic situation is not so good anyway…
But if it goes down like this every month I will search for something else to put in my site…

TUck October 11, 2009 at 8:11 pm

Please review the different earning opportunities on my site. (http://www.cyberbrowsing.com) Then send me your comments and site address and I’ll review your site and provide feedback.

carjunkies October 25, 2009 at 2:59 am

My friend had me check his stats from his pretty busy site, since he couldnt make sense of the decrease in earnings…

Turns out his clicks are down … and we are blaming the adsense blindness… with so many sites and the fact that the ads stand out with the google bold issue…. people are avoiding them…

the Assessor November 2, 2009 at 12:52 pm

I have noticed that my adsense has gone down over the last week by 50%. Its not good. It seemed to happen over night, not gradually

Mike December 1, 2009 at 7:59 am

Hi,

Im trying to figure out how adsence do their stats i look at my stats in my cpanel and compare them with adsence and their is a big difference in visits between my stats and adsence mine are much higher then adsence can any one shed some light on the subject for me. i’m not looking at hits but visits as hits are always high and arn’t very accurate

Nicole December 17, 2009 at 6:00 am

I’ve noticed my ad revenue going down too. I think the bubble has just burst with Adsense for the same reason it does with any affiliate/publisher program. Too many people are doing it, and viewers have become desensitized.

What we need is new ad options like linked words and specific product graphics with “buy this” buttons and the like, but I doubt we’re going to get any.

I have a couple of sites where people have written me emails to ask me where to get certain products. There’s a huge market that Adsense is just not reaching because they’re behind the times. If someone looks up power tools in a search, they actually want to see ads especially with the best deals on the products.

Ah well…It was good while it lasted. I’m done annoying my readers with so many ads. I’ll have a few strategically placed for their benefit because they are actually looking for various products, but that’s about it.

John January 3, 2010 at 2:18 am

What all of you said is the truth.
What I want to say is only one words, that is:”Fuck google and google adsense!!!”

Andy Hough January 3, 2010 at 3:57 pm

John – That is more than one word.

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