I rarely drink wine myself but since many PF bloggers do I thought I would share the results of a couple of studies I recently read about.
In the first study wine tasters were served the same wine in a fancy bottle and an ordinary bottle. The wine in the fancier bottle was rated much higher. He also conducted a test where experts asked their impressions of a red and a white wine. The red wine was actually the same as the white wine but tinted with food coloring. None of the experts noticed it was a white wine.
In the other wine study volunteers were asked to rate their enjoyment of five wines. Two sets of wine were identical but labeled differently. The $5 and $45 wines were both the $5 actual price wine. The $10 and $90 wines were both the $90 actual price wine. The fifth wine was identified by its actual $35 price. The $90 wine was the favorite and the $5 was the least favorite.
Two weeks later they were asked to rate the wines without the price information. They rated the $5 wine better than the $90 wine. This shows how price can affect how people perceive wine and other things.
I guess the lesson from the studies is put your cheap wine in a fancy bottle and put an expensive price tag on it and you will enjoy it more.