I have never made a purchase at Starbucks or purchased an Apple product. I’m guessing that puts me in the minority of U.S. consumers.
It isn’t difficult for me to not buy anything at Starbucks since I don’t like coffee. I used to work at a pizza shop and we would trade pizza for Starbucks. Since I don’t like coffee, I would get a smoothie. The smoothies were good, but not good enough that I would buy one with my own money.
There has been a little more temptation to buy an Apple product, but it has still been pretty easy to not buy an Apple product so far. I did get a free Shuffle as part of a promotion contest. Since I’m not that big of a music fan I didn’t use it much and ended up giving it away. The iPhone is somewhat tempting. From what I have seen it is better than my particular Android phone. Until recently though an iPhone would have cost me 4 or 5 times more than my Android phone and I don’t think the iPhone is that much better. Now that they are offering iPhones on prepaid plans I will consider getting one when I need to replace my current phone. I still won’t be willing to pay much of a premium to get an iPhone though.
Not buying Starbucks hasn’t really saved me money since I still spend plenty of money on dining out. If I had an expensive coffee habit, I think I would reduce my dining budget to offset the coffee cost. Not buying an iPhone has saved me a lot of money since my current phone plan is only $25 a month which is much cheaper than any iPhone plan available when I bought my phone.
There is nothing wrong with buying Starbucks or Apple products as long as you can afford them. You don’t need to buy them just because everybody else does though.